Blind film makers and a dialogue

It’s incredible what some companies do to get attention for their products. In 2009 Philips amazed everyone with the Carousel Commercial, the slow-motion clownesque heist. This year Philips is back with six short films with one shared piece of dialogue:


What is that?
It’s a Unicorn
Never seen one up close before
Get away, Get away
I’m sorry.

Six lines of text, six times differently interpreted in six beautiful stories:

  • The Hunt, by Jake Scott
  • Darkroom, by Johnny Hardstaff
  • The Gift, by Carl Erik Rinsch
  • El Secreto de Mateo, Greg Fay
  • Jun and the Hidden Skies, by Hi-Sim
  • The Foundling by Barney Cokeliss

Each story can be watched by itself but to me it was like a visualization of the “Blind men and an elephant”. The story of six blind men who are asked to describe the “big picture” while feeling only part of it. The film makers in this case “felt” the dialogue and created a film based on that.
Each film maker created an astonishing piece of work. All in all beautiful interpretations.
You can watch them at Parallel Lines: A Cinema 21:9 production.
It didn’t stop at six stories. There is even more, a competition “Tell it your way” resulted in two prizewinning films at PhilipsCinema on Youtube.
BabyTime by Cedric Petitcollin and
Porcelain Unicorn by Keegan Wilcox

The whole story is of course that Philips again created a very smart ad-campaign. I’m aware that even I am becoming part of it but in return we can see some very interesting, beautifully made, short films.


Colourfull Commercial part two

After the jumping balls in San Francisco it’s now exploding paint bombs in Glasgow.

For the filming they needed 10 days and 250 people.
The cleaning took 5 days and 60 people. 😉

Used materials:
70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire

The making of is possibly even better …

More information on the ad can be found here.


Get Perpendicular

Looking for a hard drive for my Macbook I came across this very entertaining flash-animation where the technology of perpendicular storage is explained.

laid back bit sitting bit

For those of you who are lost already, perpendicular storage is a new way of storing data on a hard disk. In the quest for more storage on the same surface there were some physics boundaries that could not be crossed. Does that explain it a bit? Probably not ;-).

Just see the movie “Get Perpendicular” for yourself.

disco bits 

And did you like it? I think it’s pure edutainment. You learn something and it’s entertaining at the same time, great!
Hetty my girlfriend -she is a computer user and user only- watched it and she loved it. She even asked me to send the link to her work-email address.

So credits to the people who actually made this happen. They didn’t go for the boring technical page only but also squeezed in this fun part.

perpendicular the technical way perpendicular the simple way 

Made in Eureka

Browsing the web you see the most strange advertisements. Today I came across “Frozen Pets Make Cool Vacations”. Don’t just leave your pet – freeze your pet!
It’s an advertisement for the Cryo Kennel. Made in Eureka. Jump to the site to see more strange new inventions.

cryoKennel-small.jpgNEW! The Cryo Kennel
Going away on a trip?
Can’t bring your family’s furry friend?
Let Fluffy or Fido chill out in the Cryo Kennel!
Don’t leave your pet –
freeze your pet!

Warning: some devices may use technologies still in experimental development. Use at your own risk.

Well actually it’s an advertisement for the new SciFi channel tv-serie Eureka. And a very good one too, meaning – a very good commercial. The first episode of the serie has not even been aired yet. Great marketing guys!

The serie is about a seemingly ordinary town Eureka. A community of scientific geniusses assembled by the government to conduct top-secret research.

It sounds like a serie with a lot of geek-potential. I can’t wait to see the first episode 😉

Update: After seeing the pilot episode I’m not sure how this serie is going to evolve. A lot of geeky stuff but the big twist at the end was a bit over the top and not promising for a very good storyline.

In the category great commercials

Unlike the famous colored balls commercial but still very funny. A couple of commercials from a famous German car company.

The motto is “Un-pimp your ride” my favorite is number two.

First commercial:

“You got an F”!

Second commercial:

Host: “What does this do?”
Car owner: “It sucks in air.”
Girl co-host: “It’s definitely sucking!”

Third commercial:

Host: “What time is it?”
Car owner: “I don’t know.”
Host: “Time to unpimp the auto … Oh, snap!”

So tell me, what’s your favorite?

Great commercial but how was it made?

There is this incredible commercial on TV where they throw 250.000 multi-coloured bouncing balls down some streets in San Francisco. The combination of the music and video is just perfect.

I had seen the commercial once or twice before I encountered this post on Veerle’s blog. I read the article and pointed out the pictures on Flickr, the “Behind the scenes” movie and the “Colour” website.

In this age of CGI manipulated photo’s and videos this is a peace of true craftmanship. No CGI just plain old camerawork.
“Every single frame was shot over two days – with the main sequence involving a 23-man camera crew and only one chance to get it right.”

Today I had a discussion about how they made this commercial with Alex Thissen. He thinks it’s computer manipulated while I’m still convinced that it is the “real thing” and that it is not manipulated.

The text on the website clearly incidates that it was done without computer graphics. So it comes down to the question do we believe them?

I’m not going to list the pro- and contra arguments, it might push you in a direction. Just watch the commercial and decide for yourself.